1,288 Likes, 15 Comments - I Love ❤️ Michaelbjordan (@officialmichaelbjordanfanpage) on Instagram: "#MyCreed ❤ My family! My career! My goals! What's yours? 👊🏾 #MichaelBJordan #TeamMBJ #Creed2"
 
15.2k Likes, 352 Comments - Florian "Big Nasty" Munteanu (@bignasty) on Instagram: "My power. My name. My honor. . #MyCreed What's yours? . SHARE if you with #TeamDrago 👊🏼💣"
 
11.3k Likes, 160 Comments - Creed (@creedmovie) on Instagram: "What do you fight for? Tell us how you live by your creed. #MyCreed #Creed2"
 
8,258 Likes, 111 Comments - Rocky Balboa (@rockymovie) on Instagram: "Fight for something. What do you believe in? #MyCreed #ROCKY #Creed2"
 
32.2k Likes, 394 Comments - Creed (@creedmovie) on Instagram: "My Legacy. My Family. My Destiny. #MyCreed. What's yours? #Creed2"
 
 
 
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WARNER BROTHERS | CREED II
(Activations and Social)

CREED II is part of the CREED and Rocky Franchises. We partnered with the International Team to develop a strategy for the social campaign and Brazil ComiCon activations to get get current fans excited and invite new potential fans to fall in love with the CREED franchise. Fans responded by posting their own #MYCREED moments.

PARTNER / WARNER BROTHERS / ANNAPURNA PICTURES

PHENOMENON:

CEO / Owner: Krish Menon

Creative Director: Richard Fischer

Creative Director: Chip Waters

Creative Lead / Art Director: Brandy Cole

Creative Lead / Copywriter: Ben Lay

Director of Production: Kat Friis

UX / Prototyping: Seth Stephan

Brand Director: Naz Heyat

Brand Supervisor: Adam Fishbein